Marketing Blog

Apr 02

Effective use of metatags

This article will focus on the effective use of metatags in SEO (Search Engine Optimisation). Why are they essential to SEO and how can you leverage them to your advantage? more…

Mar 07

Optimising WordPress blog posts

In one of my recent articles, I discussed some key aspects of setting up the framework of a WordPress blog; you can revisit WordPress SEO basics here. The lifeblood of any blog is content and the posts that you create. This article will discuss how to optimise your WordPress posts and content for SEO. more…

Feb 22

Template performance and split testing

In my previous article on Tracking Conversion Performance, I referenced an exercise that was run between October and November 2012 to understand conversion performance based on the first touch point by the visitor, either the home, registration or log-in pages. more…

Feb 07

Tracking conversion performance

In October 2012, I started an experiment on testing selected Dating Factory templates to find the best landing page for registration conversions. The objective was to gain a better understanding of click through rates (CTR) and both conversions rates and costs (CPA or cost per acquisition), based on the first touch point for the visitor. The home page, registration page and log in page were targeted in a series of Google PPC campaigns with full tracking through to registration. more…

Jan 21

Develop your dating site 2 – Video creation and site links

In my last article, I covered creating logos and unique content for your dating site. I will now cover video creation and site links for inclusion. more…

Jan 10

Creating logos and unique content

I really enjoyed reading the latest article from Daniel Henningsson on how to make your site look unique. It is excellent and I will certainly be following up on some of his expert tips. In my recent article outlining a Dating site set up checklist, I mentioned a number of areas that I would cover in more depth when setting up a site, primarily aimed at making your site look different from the excellent, but basic, templates provided by Dating Factory. more…

Nov 23

Unique websites turn into gold!

Basically, a website is only as good as its content and look!

No matter what functions or services you offer on a website, they only attract visitors and/or members based on the looks and feel of your website! So if you are experienced in HTML, CSS and JS (JavaScript), creating a unique website with Dating Factory should be a piece of cake! more…

Nov 09

WordPress SEO Basics

A natural extension of any dating portfolio is blogging. I wrote an article on Blogger basics for SEO that you can read here. I would now like to explore how to leverage WordPress blogs for promoting and reviewing your dating sites. more…

Nov 01

Site Set up Checklist

As I have a number of sites with World Dating Partners (WDP) that are transferring over to Dating Factory, I have been reviewing my checklist of things to do on the sites and activities around them. I thought it would be useful to share it with you. It’s also a good checklist to have when setting up a new site from scratch. more…

Oct 26

How to make robots work for you

Мета-tags represent information from particular pages within a website. Robots are sometimes called “bots” or “spiders” or “crawlers” which are really types of software used by search engine companies to search and scan website pages. Meta tags are pieces of software used in webpage development to send specific messages to the robots. more…

Oct 18

SEO basics: Blogger Settings

I would like to cover an area that can be easily overlooked when setting up Blogger blogs, and that is the basics of Search Engine Optimisation, or SEO. There are a range of actions that should be taken when setting up your Blogger account, and I will run through these actions for you now. more…

Oct 11

Keyword Conundrum

Did you know that around 20% of Google searches are unique? Research has shown that the “most popular” searches account for a very small percentage of search engine traffic. The top 1,000 terms in any niche will only be getting an average of around 11% of the traffic. Long tail keywords account for somewhere around 70% of searches on average. In fact every day, about 20% of the total search engine queries are completely unique terms that have never been searched before. If you learn how to manage these “long tail” and very unique keywords properly, a greater amount of traffic will be driven to your site. Source: NETLZ Consulting SEO Blog. more…

Oct 04

Keyword Analysis

Researching dating keyword terms and niches is a continuous, core activity for any webmaster serious about developing a successful portfolio of dating sites. Competition is fierce, some markets are very crowded and loyalty is hard to gain and sustain. So any edge you can find through keyword research is an advantage for you to exploit. more…

Sep 26

Are you getting the most out of your Dating Factory promo tools?

The promo tools provided by Dating Factory are a great way of increasing the presence of your dating site across a number of different marketing channels, and as well, these tools can be used your dating web site itself. more…

Sep 20

Promoting your site in YouTube

Hello All,

This is the start of a series of articles about promoting your sites some of the most popular ‘tube’ sites. This one shares some tips on getting free traffic from YouTube. more…

Sep 13

How to change the DNS Settings on your dating site

Our white label dating platform offers endless possibilities for webmasters and online marketers to make money! You’ll need one OR a combination of the following to get started; a website, targeted traffic, advertising budget, SEO experience, PPC experience. A bit of technical know how also helps, so if you don’t know your DNS from your server then this article could come in handy! more…

Sep 06

Google Alerts: 5 useful things about Google Alerts

The world is changing. Every day, millions of people add their own touch to the World Wide Web and it’s getting more and more difficult to keep up with all the news. Google Alerts is the simplest way to get regular updates on what is happening in all of your areas of your interest. more…

Aug 30

Sending newsletters to your members

For those of you who don’t know, Dating Factory is the only white label provider that allows you to communicate with your members in every possible way. With Dating Factory you can easily interact with your members via the newsletters. more…

Aug 22

Landing page for higher conversion

We’ve been talking a lot recently about the importance of promotions using diverse traffic sources, adjusting your sites with numerous SEO techniques to get it as high as possible in SERPs from the main search engines, using the benefits of both the promo-tools and the Affiliate program Dating Factory has to offer. more…

Aug 01

Dating Factory Reports

Every webmaster knows that Google Analytics provides us with very detailed and useful statistics reporting – it can answer almost every query about your sites performance. Recently, Google Analytics has added mobile reporting and now helps you to track and enhance your SEO. Combined with Dating Factory’s in house reporting suite, you can have a complete understanding about your sites’ performance. more…

Taking your dating business to the next level